Fund launches fashion line
The Nelson Mandela Fund combines the fashion industry to its collection activities. In August 2011 the charity launched a clothing label called Apparel 46,664, the number Mandela wore while imprisoned on Robben Island in South Africa.
This made the organization announced on the website.
Originally the fund focuses on the prevention of AIDS and HIV, but the emphasis is increasingly on other aspects of Mandela’s ideas laid. For a durable and stable fund to be under the board should also have projects with a commercial approach. One of these projects is 46,664 Apparel. It is important that the clothes which propagates Mandela stands for, without his name or picture anywhere on the garments to be seen.
Modern with an African accent
The label consists of a male and a female line. Both are inspired by elements that are unique and modern way of African culture as. The line is trendy but not too daring intended.
For the men there include a colorful collection of smart casual golf shirts, jeans, shirts, belts and sweaters. The ladies played the designers of contemporary trends but also the more classic look. The use of color plays an important role in all items.
Vision (off) bear
4664 Apparel is the only label with a direct link to a fundraising organization. Achamt Dangor, CEO of the Nelson Mandela Fund, encourages everyone to buy the clothing, “buying a shirt also means the promotion of Mandela’s vision. While wearing your concern for the stability of the organization.
The full line will be in August 2011 to hang the shelves, but will first be tested in a special 46,664-shop in Johannesburg. Afterwards, some local stores with clothes for their collections. The aim is to expand in 2012 to foreign countries and to set up a shop.